Commercial Club and Studio Summit Agenda

Two Days of Cutting-Edge Leadership Insights from Leading Industry Experts

Monday, Oct. 17, 2022

The agenda is continually being updated and subject to change. To see the session description and presenters, click on the + plus sign to the right of the session title.


12:00 - 5:00 p.m.   Registration and Badge Pick-Up

12:00 - 5:00 p.m.  Club Tours

5:00 - 6:30 p.m.  Welcome Reception





Tuesday, Nov. 9, 2021

7:45 - 8:25 a.m.  Networking Breakfast (Presidential Ballroom A)


8:25-8:50   Fireside Chat with IHRSA and NHFA on Industry Efforts for Relevance and Relief

Blair McHaney, Gale Landers, Liz Clark and Debra Strougo 

8:50 - 9:30 a.m. Keynote Presentation: Reimagine Today's Member Journey to Unlock More Revenue (Presidential Ballroom A)

Keynoter: Ian Mullane

Sponsored by:

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9:45 - 11:00 a.m.  Preparing for 2025

Presenter: Matt Wright

11:00 - 11:50 a.m.  Beyond Your Four Walls with Member Engagement

Moderator: Nick Hahn  Panelists:  Al Wilson, Greg Maurer, Keith Lansdale and Nick Vay

12:00 - 1:05 p.m.  Lunch and Keynote Presentation: Your Path to More Revenue Starts with Making Fitness Accessible to Everyone (Presidential Ballroom A)

Keynoter: Selina Tobaccowala

1:15 - 1:45 p.m.   Reimagining Your Team to Deliver on Today's Consumer Expectations

Fireside chat with Julian Barnes and Kari Saitowitz

1:45 - 2:45 p.m.  Sales & Marketing Practices for Today's Consumers

Presenters: Corey SmallwoodRich DeStasioVanessa SeverianoMarisa Hoff

2:45 pm - 3:00 p.m.  Break

3:00 - 3:45 p.m.   Ask The Sales & Marketing Experts All Your Questions (Q&A Panel) 

Panelists: Corey SmallwoodRich DeStasioVanessa SeverianoMarisa Hoff

3:45 - 4:25 p.m.  Member Loyalty by Design

Presenter: Jason Abucejo 

4:25 - 4:55 p.m.  A Mile in Their Shoes: Exploring Gym Members’ Holistic Approaches to Fitness 

Presenter: Sarah Manion

5:00 - 7:00 p.m.  Networking Happy Hour

Wednesday, Nov. 10, 2021

8:00 - 8:30 a.m.  Networking Breakfast

8:30 - 9:30 a.m.  Welcome and Panel: The Fitness Industry’s Role and Opportunity in Mental Health, Wellness and Recovery

Moderator: Allison Flatley  
Panelists: Karlie Intlekofer, Akai Jackson, Brian Lyons, Rosie Gonzalez

9:45 - 10:30 a.m.  Remaining Relevant and Retaining Members

Presenter: Dr. Paul Bedford

10:30 - 11:30 a.m.  Successes I've Had and What You Can Take from It   

Panelists:  Al WilsonCrystal ReynoldsCorey Smallwood 

11:30 a.m. - 12:45 p.m.  Lunch and Panel: The Keys to Financially Sustainable Healthcare and Insurance Company Partnerships

Moderator: Doug Ribley 
Panelists: Jeff Skeen, Kevin McHugh, Chris Craytor and Kate Golden

12:45 - 1:00 p.m.  Event Wrap Up