Mix and mingle at the networking breakfast. Each day, you will enjoy breakfast that combines delicious food with networking and education.

The fitness industry landscape has changed and continues to evolve. As a result, health clubs need to reposition themselves to meet new customer expectations and new consumer habits. Technology such as artificial intelligence, augmented reality and automation play a pivotal role in our sector’s evolution and ultimate success.

Discover how to use your existing infrastructure and leverage the power of technology to develop relationships that customers seek, meet their expectations, increase club usage and pave your way to a healthier bottom line

You've changed your business, your programming, and your sales and marketing to successfully meet today’s customer expectation, but how do you align all of your departments to the same goals? Doing so is more important than ever with new forms of competition. These executive team will share how they have aligned their departments keeping their goals in mind across all departments.

IHRSA put together a Headlight team to help determine a potential Rallying Cry that our entire industry could benefit from.  That team engaged ClearView Insights to research behavioral change messaging.  The results were somewhat surprising.  In this roundtable, we will share the results and open up a discussion about the potential usage of this messaging.

Facilitator: Blair McHaney

The health club industry has not yet cracked the code for reaching the 80 percent of Americans who do not belong to a health club. But the disruption caused by COVID-19 has offered a glimpse of how the industry could reach more people by making fitness more accessible to the busy mom, the obese person who is afraid to step foot inside your facility, the low-income person battling diabetes and the senior who just had a stent installed in an artery. Now, the question is, how do you grab this opportunity and make the most of it using the technology at your fingertips and the technology to come?

Just as your computer has an operating system, your club business also has an operating system (OS). An OS is an interface/interaction between a user and the hardware that hosts basic processes. So what does that look like for your business, particularly as it relates to your all-important member loyalty operating system? In this session, we will walk through what your OS should look like based on data prior to COVID, during COVID and today so you can generate the results and revenue you need to be successful by meeting and exceeding customer expectations. 

What if you had six clubs and your payment processor imposed a million dollar reserve and kept your cash? But it’s not just reserves. The world of payments is changing the fitness industry for the better, but you have to stay ahead of the curve. Contactless payments, digital wallets, chargebacks, crypto currency, AI and more are changing the way members transact with us. The list is long, the solutions are complex and the impacts and choices you make are strategically meaningful. Hear a panel of experts discuss the everchanging world of payment processing and how it impacts your operations, your members and your bottom line. It’s not just about rates anymore!

During the past 18 months, many club operators have figured out how to do more with fewer people, and it’s a strategy that is working for some companies, albeit with challenges. These companies share the strategies they implemented to meet customer expectations more efficiently as a way to be leaner, smarter and more successful.

Tackling retention within the fitness industry has been a challenge for decades. In this session Dr Paul Bedford will explain how to conduct an internal audit, that will align your teams, work across your business and help you evaluate the products and services required to help you tackle the problem. By the end of this session you will be able to define key retention terminology to avoid confusion, list the metrics that matter, recognize the products and services that are right for your business, and identify where to start and what to tackle first.