Monday, Oct. 17, 2022

The agenda is continually being updated and subject to change. To see the session description and presenters, click on the + plus sign to the right of the session title.


12:00 - 5:00 p.m.   Registration and Badge Pick-Up

12:00 - 5:00 p.m.  Club Tours

5:00 - 6:30 p.m.  Welcome Reception





Tuesday, November 9, 2021

7:45 - 8:25 a.m.   Networking Breakfast

8:25-8:50   Fireside Chat with IHRSA and NHFA on Industry Efforts for Relevance and Relief

Blair McHaney, Gale Landers, Liz Clark and Debra Strougo 

8:50 - 9:30 a.m.  Keynote Presentation: Reimagine Today's Member Journey to Unlock More Revenue

Keynoter: Ian Mullane

Sponsored by:

Keepme logo

9:45 - 10:15 a.m.   Track Welcome

10:15 - 11:15 a.m.  How Organizational Alignment Helps Your Brand Overcome Challenges

Moderator: Blair McHaney

Panelists: Richard Idgar, Michael Kennedy and Bobbi Quick

11:15 - 11:50 a.m.   Marketing and Messaging to the Other 80%

12:00 - 1:05 p.m.  Lunch and Keynote Presentation: Your Path to More Revenue Starts with Making Fitness Accessible to Everyone

Keynoter: Selina Tobaccowala

1:15 - 2:00 p.m.   Member Loyalty by Design

Presenter: Blair McHaney

2:00 - 2:45 p.m.  The World of Payment Processing Is Changing … So Are Customer Expectations

Moderator: Al Noshirvani
Panelists: Afshin Yazdian, Jeremy Waxman and Melissa Knowles

2:45 pm - 3:00 p.m.  Break

3:00 - 3:45 p.m.  Staffing Success: Doing More with Less

Moderator: Eddie Tock

Panelists: Kristi Redl, Robert Creech, David Bailey

3:45 - 4:30 p.m.  How To Conduct An Internal Retention Audit

Presenter: Dr. Paul Bedford

4:30 - 4:45 p.m.  Tuesday's Wrap Up       

Blair McHaney, Al Noshirvani

5:00 - 7:00 p.m.  Happy Hour

Wednesday, November 10,  2021

8:00 - 8:30 a.m.  Networking Breakfast

8:30 - 9:30 a.m.  Welcome and The Fitness Industry’s Role and Opportunity in Mental Health, Wellness and Recovery

Moderator: Allison Flatley  
Panelists: Karlie Intlekofer, Akai Jackson, Brian Lyons, Rosie Gonzalez

Sponsored by
Matrix logo

9:45 - 10:30 a.m.  Hyperlocal Marketing and Public Relations

Moderator: Al Noshirvani

Panelists: Adam Chandler, Debra StrougoGrowson Edwards and Dennis Holcom

10:30 - 11:30 a.m.   C-Suite Sharing: Successes I've Had and What You Can Learn from It

11:30 a.m. - 12:45 p.m.  Lunch and Healthcare Panel: The Keys to Financially Sustainable Healthcare and Insurance Company Partnerships

Moderator: Doug Ribley 
Panelists: Jeff Skeen, Kevin McHugh, Kate Golden, and  Chris Craytor 

Sponsored by
ABC Fitness Solutions

12:45 - 1:00 p.m.  Event Wrap Up