Keynote Presentations and Events

Ian Mullane

Reimagine Today’s Member Journey to Unlock More Revenue

Keynote Presenter: Ian Mullane, Founder and CEO, Keepme

Tuesday, Nov. 9, 8:30 - 9:30 a.m.

The fitness industry landscape has changed and continues to evolve. Today’s health clubs need to reposition themselves to meet new customer expectations and new consumer habits. Technology such as artificial intelligence, augmented reality and automation play a pivotal role in our sector’s evolution and ultimate success. Discover how to use your existing infrastructure and leverage the power of technology to develop relationships that customers seek, meet their expectations, increase club usage and pave your way to a healthier bottom line.

Selina Tobaccowala

Your Path to More Revenue Starts with Making Fitness Accessible to Everyone

Keynote Presenter: Selina Tobaccowala, Chief Digital Officer, Openfit

Tuesday, Oct. 9, Noon - 1:05 p.m.

The health club industry has not yet cracked the code for reaching the 80 percent of Americans who do not belong to a health club. But the disruption caused by COVID-19 has offered a glimpse of how the industry could reach more people by making fitness more accessible to the busy mom, the obese person who is afraid to step foot inside your facility, the low-income person battling diabetes and the senior who just had a stent installed in an artery. Now, the question is, how do you grab this opportunity and make the most of it using the technology at your fingertips and the technology to come?