Not-For-Profit Summit Agenda


Two Days of Cutting-Edge Leadership Insights from Leading Industry Experts

Monday, Oct. 17, 2022

The agenda is continually being updated and subject to change. To see the session description and presenters, click on the + plus sign to the right of the session title.


12:00 - 5:00 p.m.   Registration and Badge Pick-Up

12:00 - 5:00 p.m.  Club Tours

5:00 - 6:30 p.m.  Welcome Reception





Tuesday, Nov. 9, 2021

8:00 - 8:25 a.m.  Networking Breakfast 

8:25-8:50   Fireside Chat with IHRSA and NHFA on Industry Efforts for Relevance and Relief: Blair McHaney, Gale Landers, Liz Clark and Debra Strougo 

8:50 - 9:30 a.m.  Keynote Presentation: Reimagine Today's Member Journey to Unlock More Revenue

Keynoter: Ian Mullane

Sponsored by:

Keepme logo

9:45 a.m.-10:00 a.m. Welcome and Introductions

10:00 - 11:10 a.m.  Strategic Bets: What to Consider Over the Next 18 Months

Panelists: Leslie MeyersLisa D'Angelo and  Don Doyle 

11:10 - 11:50 a.m.   Identifying Opportunities: Market Position Assessments, Competitive Analysis and Benchmarking

Presenter: Sandy Wiedmeyer

12:00 - 1:05 p.m. Lunch and Keynote Presentation: Your Path to More Revenue Starts with Making Fitness Accessible to Everyone

Keynote Presenter:  Selina Tobaccowala

1:15 - 2:00 p.m.  How to Increase Physician Referrals: Cracking the Electronic Medical Record

Presenter: John Caliri

2:00 - 2:45 p.m.  Remaining Relevant and Retaining Members

Presenter: Dr. Paul Bedford

2:45 pm - 3:00 p.m.  Break

3:00 - 3:40 p.m.  Member Loyalty by Design

Presenter:  Jason Abucejo 

3:40 - 4:30 p.m.  Value-Based Selling in the Post-COVID World

Presenter: Matt Wright

4:30 - 4:45 p.m.   Wrap Up

5:00 - 7:00 p.m.  Networking Happy Hour

Wednesday, Nov. 10,  2021

8:00 - 8:30 a.m.  Networking Breakfast

8:30 - 9:30 a.m.  Welcome and Panel: The Fitness Industry’s Role and Opportunity in Mental Health, Wellness and Recovery

Moderator: Allison Flatley   Panelists: Karlie Intlekofer, Akai Jackson, Brian Lyons, Rosie Gonzalez

9:45 - 10:20 a.m.  The Fitness Facility of Tomorrow 

Moderator: Jason Stowell    Panelists: Austin Cohen, Sal PellegrinoAdam Zeitsiff, Forrest Cory and Joan Gebhart

10:20 - 11:30 a.m.  How We Are Pivoting to Better Serve Tomorrow's Community Needs

Moderator: Jason Stowell    Panelists: Sue Gelsey, Jorge Perez, Chris Tointon and Tash Weddle

11:30 a.m. - 12:45 p.m.  Lunch and Panel: The Keys to Financially Sustainable Healthcare and Insurance Company Partnerships

Moderator: Doug Ribley   Panelists: Jeff Skeen, Kevin McHugh, Chris Craytor, and Kate Golden 

12:45 - 1:00 p.m. Event Wrap Up