Agenda Commercial Clubs and Studios

Two Days of Cutting-Edge Leadership Insights, from Leading Industry Experts

Monday, Nov. 8, 2021

The agenda is continually being updated and subject to change. To see the session description and presenters, click on the + plus sign to the right of the session title.

 

1:00 - 5:30 p.m.  Club Tours

6:00 - 7:30 p.m.  Welcome Reception

Tuesday, Nov. 9, 2021

8:00 - 8:30 a.m.  Networking Breakfast

8:30 - 9:30 a.m.  Welcome and Ian Mullane's Keynote Presentation: Reimagine Today's member Journey to Unlock More Revenue

Keynoter: Ian Mullane's

9:45 - 11:00 a.m.  Preparing for 2025

Presenter: Matt Wright

11:00 - 11:50 a.m.  Beyond Your Four Walls with Member Engagement

Panelists:  Al Wilson

12:00 - 1:05 p.m.  Lunch and Selina Tobaccowala's Keynote Presentation: Your Path to More Revenue Starts with Making Fitness Accessible to Everyone

Keynoter: Selina Tobaccowala

1:15 - 1:45 p.m.   Reimagining Your Team to Deliver on Today's Consumer Expectations

Fireside chat with Julian Barnes and Kari Saitowitz

1:45 - 2:45 p.m.  Sales & Marketing Practices for Today's Consumers

Presenters: Corey SmallwoodRich DeStasioVanessa SeverianoMarissa Hoff

3:00 - 3:45 p.m.   Ask The Sales & Marketing Experts All Your Questions (Q&A Panel) 

Panelists: Corey SmallwoodRich DeStasioVanessa SeverianoMarissa Hoff

3:45 - 4:25 p.m.  Member Loyalty by Design

Presenters: Jason Abucejo and Jenny Hymer

4:25 - 4:55 p.m.  A Mile in Their Shoes: Exploring Gym Members’ Holistic Approaches to Fitness 

Presenter: Sarah Manion

5:00 - 7:00 p.m.  Networking Happy Hour

Wednesday, Nov. 10, 2021

8:00 - 8:30 a.m.  Networking Breakfast

8:30 - 9:30 a.m.  Welcome and General Session

9:45 - 10:30 a.m.  Remaining Relevant and Retaining Members

Presenter: Dr. Paul Bedford, Owner of the Retention Guru

10:30 - 11:30 a.m.  Successes I've Had and What You Can Take from It   

Panelists:  Al WilsonCrystal ReynoldsCorey Smallwood 

11:30 a.m. - 12:30 p.m.  Lunch

12:30 - 1:30 p.m.   General Session

1:30 - 2:00 p.m.  Event Wrap Up