Monday, Nov. 8, 2021

The agenda is continually being updated and subject to change. To see the session description and presenters, click on the + plus sign to the right of the session title.

 

1:00 - 5:30 p.m.  Club Tours

6:00 - 7:30 p.m.  Welcome Reception

Tuesday, November 9, 2021

8:00 - 8:30 a.m.   Networking Breakfast

8:30 - 9:30 a.m.   Welcome and Ian Mullane's Keynote Presentation: Reimagine Today's member Journey to Unlock More Revenue

9:45 - 10:15 a.m.   Track Welcome

10:15 - 11:15 a.m.  How Organizational Alignment Helps Your Brand Overcome Challenges

11:15 - 11:50 a.m.   One Brand’s Road to a More Diverse Executive Team and Why It Has Transformed the Business     

Noon - 1:00 p.m.  Lunch and General Session

1:15 - 2:00 p.m.   Member Loyalty by Design

2:00 - 2:45 p.m.  The World of Payment Processing Is Changing … So Are Customer Expectations

3:00 - 3:45 p.m.  Staffing 

3:45 - 4:30 p.m.    How To Conduct An Internal Retention Audit

Presenter: Dr. Paul Bedford

4:30 - 4:45 p.m.  Tuesday's Wrap Up       

5:00 - 7:00 p.m.  Happy Hour

Wednesday, November 10,  2021

8:00 - 8:30 a.m.  Networking Breakfast

8:30 - 9:30 a.m.  Welcome and General Session

9:45 - 10:15 a.m.  Hyper-Local Marketing and Public Relations

10:15 - 11:30 a.m.   C-Suite Sharing: Successes I've Had and What You Can Learn from It

11:30 a.m. - 12:30 p.m.  Lunch 

12:30 - 1:30 p.m. General Session

1:30 - 2:00 p.m.  Event Wrap Up