The agenda is continually being updated and subject to change. To see the session description and presenters, click on the + plus sign to the right of the session title.
1:00 - 5:30 p.m. Club Tours
6:00 - 7:30 p.m. Welcome Reception
Tuesday, Nov. 9, 2021
8:00 - 8:30 a.m. Networking Breakfast
8:30 - 9:30 a.m. Welcome and Ian Mullane's Keynote Presentation: Reimagine Today's member Journey to Unlock More Revenue
The fitness industry landscape has changed and continues to evolve. As a result, health clubs need to reposition themselves to meet new customer expectations and new consumer habits. Technology such as artificial intelligence, augmented reality and automation play a pivotal role in our sector’s evolution and ultimate success.
Discover how to use your existing infrastructure and leverage the power of technology to develop relationships that customers seek, meet their expectations, increase club usage and pave your way to a healthier bottom line.
10:00 - 11:10 a.m. Strategic Bets: What to Consider Over the Next 18 Months
As leaders in a time of continued uncertainty, are there clear opportunities to serve tomorrow's communities better? In this panel, our experts will share a few of the lessons they have learned, changes they have made, and thoughts of how they are realigning and/or investing in tomorrow's success.
11:10 - 11:50 a.m. Identifying Opportunities: Market Position Assessments, Competitive Analysis and Benchmarking
Presenter: Sandy Wiedmeyer, Fitness Manager at RecPlex in Pleasant Prairie
12:00 - 1:05 p.m. Lunch and Selina Tobaccowala's Keynote Presentation: Your Path to More Revenue Starts with Making Fitness Accessible to Everyone
The health club industry has not yet cracked the code for reaching the 80 percent of Americans who do not belong to a health club. But the disruption caused by COVID-19 has offered a glimpse of how the industry could reach more people by making fitness more accessible to the busy mom, the obese person who is afraid to step foot inside your facility, the low-income person battling diabetes and the senior who just had a stent installed in an artery. Now, the question is, how do you grab this opportunity and make the most of it using the technology at your fingertips and the technology to come?
1:15 - 2:00 p.m. How to Increase Physician Referrals: Cracking the Electronic Medical Record
FirstHealth Fitness first launched its Exercise is Medicine referral program in 2010. With over ten years of experience in this program, they have finally hit a truly successful model. Learn what shaped the program today, including strategies and tactics for building provider and patient relationships. Walk away with a plan for leveraging your own system’s EMR to help drive referrals into your program and how to handle the influx of patients when your program increases by 900 percent.
2:00 - 2:45 p.m. Remaining Relevant and Retaining Members
Just as your computer has an operating system, your club business also has an operating system (OS). An OS is an interface/interaction between a user and the hardware that hosts basic processes. So what does that look like for your business, particularly as it relates to your all-important member loyalty operating system? In this session, we will walk through what your OS should look like based on data prior to COVID, during COVID and today so you can generate the results and revenue you need to be successful by meeting and exceeding customer expectations.
3:40 - 4:30 p.m. Valued-Based Selling in the Post Covid World
To sell is to solve, and in a post-COVID world, your people are the solution to capture and retain members. To provide that solution, you must focus on your team dynamics, creating customer experiences and meeting your members where they are. This session will combine education, discussion and open Q&A to help you leave feeling informed and prepared to take tangible ideas back to your facilities for immediate and lasting impact.
4:30 - 4:45 p.m. Wrap Up
5:00 - 7:00 p.m. Networking Happy Hour
Wednesday, Nov. 10, 2021
8:00 - 8:30 a.m. Networking Breakfast
8:30 - 9:30 a.m. Welcome and General Session
9:45 - 10:20 a.m. A Visual Tour of Tomorrow's Fitness Centers
This panel comprises a group of visionary CEOs that will share some of their successes from this past year. They will share how they developed and implemented these ideas and how you can apply them to your company. In addition, you will have the opportunity to ask each presenter questions.