Cassandra McClure is an expert in brand consultancy, strategic partnerships, and media placement. With over a decade of experience as a celebrity makeup artist and instructor, Cassandra has pioneered initiatives such as the Clean Beauty Show and Clean Beauty Kit. A sought-after event host and speaker, Cassandra is committed to empowering female entrepreneurs through her Clean Beauty Founder Collective Program, guiding brands toward greater success, and empowering women to embrace their potential through community and connection. Cassandra will be speaking at the upcoming IECSC Las Vegas show taking place from June 22-24, 2024 at the Las Vegas Convention Center.
IECSC Las Vegas Class: Strategic Brilliance: Top Brand Strategies for Every Business
What makes you passionate about your class topic?
It merges creativity with business acumen. This topic allows me to share my expertise in brand strategy and beauty as a whole, helping others elevate their business and brand presence in an increasingly competitive market.
If you could attend one class at IECSC Las Vegas (besides your own), which would it be and why?
I would attend Patti Biro’s, “So, You Want to Be a Speaker? The Beginners Guide to Expanding Your Influence.”
I want to further elevate my professional profile through conference speaking. Attending this class could be a pivotal step in expanding your influence and advancing your career.
What brands are you most interested in checking out on the IECSC Las Vegas show floor?
At IECSC Las Vegas, I'm particularly excited to explore brands like Hale & Hush and PCA Skin, which are renowned for their scientifically backed skincare products. These brands represent the innovative and effective approaches in clean beauty care that I value greatly.
What's in your beauty bag or travel carry-on?
My beauty bag essentials include a cleansing balm from Kaia Skin, high-quality reliable tinted sunscreen that doubles as a moisturizer from Espieve, a rejuvenating face mask that I apply with my Lunaescent tool. My hairbrush from CLM, a travel candle from Eve's & Co, and I don’t leave the house without my clean EWG-verified perfume from Rosy & Earnest.
For readers who have never attended an industry trade show, what’s the number-one reason they should attend?
It's a unique chance to connect with experts, discover new techniques, meet friends, and gain insights that can significantly advance one's career and business. See you there!
To attend Cassandra's class or any of the classes offered at IECSC Las Vegas, be sure to register here to attend IECSC Las Vegas from June 22-24, 2024. What's more, use code AMERICANSPA to get 20% off education classes.