Ian Mullane
Keepme   |  Founder and CEO

About Ian Mullane

When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane. 

As the founder and CEO of AI-powered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date – including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimization and transform the way they interact with customers and prospects. 

Diving into a little more detail, having spent 15 years working on fintech solutions for some of the world’s largest hedge funds and investment managers, in 2007 Ian founded Vanda.fit – Singapore’s first boutique boxing club – and alongside this, in 2008, the social media analytics platform Locowise.

It was at Vanda.fit that he identified the need for a system that would optimize the performance of his club; his expertise in tech and AI led him to develop Keepme, which since 2020 has become his full-time focus (some might say mission!)

A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralize them.