Sarah Marion has been the director of syndicated research at Murphy Research since 2019. In this role, she leads Murphy Research’s syndicated offerings, including the State of Our Health syndicated tracker, overseeing topic development, study design, execution, analysis, and storytelling. As a cultural anthropologist, Sarah is an expert at connecting the dots between many types of information, from academic research and ethnographic insights to everyday beliefs, behaviors and objects. True to that background, she excels in triangulating between different types of data to build compelling stories from primary qualitative and quantitative research, secondary sources and observed trends. She has specialized expertise in health and wellness, food and beverage, CPG, sustainability, the natural and organic market, and shopper insights.
Sarah started her research career as an aspiring professor of anthropology and earned a Ph.D. in cultural anthropology from Indiana University. For her dissertation research, she spent a year in the “field” studying the Los Angeles paparazzi and other celebrity photographers to understand their role in the production of fame. As part of this research, she interned in the marketing department at 20th Century Fox Filmed Entertainment, which is where she discovered her passion for market research. She soon made the leap from academia and never looked back.
Prior to joining Murphy Research, Sarah led The Hartman Group’s syndicated research program, where she oversaw research on health and wellness trendsetters, eating and snacking occasions, food sourcing and shopping insights, plant-based foods, the natural and organic consumer, cannabis for wellness, and more.
Sarah lives in Seattle with her family. In her free time, she enjoys gardening and exploring the natural, cultural, and culinary delights of the Pacific Northwest.