This article is brought to you by a sponsor of the 2021 Fitness Technology Summit (Nov. 3-5, 2021, in Washington, DC) put on by Daxko. Club Industry is a media partner of the event.
2020 was an unprecedented year for the fitness and wellness industry. It witnessed an acceleration of the digital transformation of our industry. Having an on-demand platform was a means of survival in 2020. This year, it is an expectation of club members.
Our best-in-class, on-demand and livestreaming platform answers the consumer demands of having accessible fitness programs anywhere, anytime, on any device and provides the digital solution for a hybrid fitness business. Our intuitive platform is designed to allow our customers and their members to do the following:
Create a hyper-local fitness experience to gain the highest adoption of engagement from our customers’ member base. More clubs are realizing that having a digital offering is not a replacement for their brick and mortar facilities but rather a complement to it. According to fitness research firm Club Intel, 72% of gyms now offer on-demand and livestream group workouts, up from 25% in 2019.
Our company and platform help club operators engage their members in ways they never could before by accomplishing that “one more check-in per week” they strive for per member, even if it is a virtual check-in.
Our platform is designed to allow members to engage with the club that they know and trust when they can’t physically get into the gyms on a specific day. It helps them gain access to a wide variety of additional, complementary content and allows them to complete workouts and recovery content at home.
Provide valuable customer insights to help increase retention. More than just a way to stream content, our digital platform offers member and business insights that not only enhance member engagement but also increase retention for continued growth and revenue.
Whether tracking which days of the week members use the platform most often or following which classes are viewed most frequently by members, this data helps our customers grow their library of content with targeted types of training and content members find most engaging. By tracking which device is being used to consume the content, operators can offer engaging, hyper-local digital experiences through the channel their customers prefer (on-demand, livestream, or in-person).
Develop new revenue streams and increased LTV. Our easy-to-use platform and premium member experience facilitate increased platform engagement, member retention and ultimately increased revenue.
According to Club Intel, 52% of gym members will now pay more to have a digital service or membership. Many operators have found success in driving higher-tier membership rates by offering the platform as part of the subscription. Because of this, we have seen a 20% increase in overall membership and LTV across our client base resulting in increased, sustained revenue for our customers.
We are proud to have helped the fitness and wellness industry embrace technology to not only weather a pandemic but also to enhance operators’ businesses and give their members what they want for the long term.
Our commitment to the evolution of our platform and its continuous improvement of a unique, personalized digital experience will continue to empower our customers to effectively retain and grow their member base and their business year after year.